SaaS SEO Scoreboard

105 SaaS sites, scored 0–100 on 12 SEO checks

Real audits of well-known SaaS brands. Same 12-check engine that runs on your visitors' URLs. Sort the table to find sites in your industry, then click any row to see the full breakdown.

Sites

105

Mean

80.6

Median

86

Good (70+)

86

Fair / Poor

13 / 6

Click a column header to sort

105 audits
Brand Score Failed Top failing checks Audit

Surveymonkey.com

surveymonkey.com

100 0 All passing View →

Abchomeandcommercial.com

abchomeandcommercial.com

99 0 All passing View →

Casper.com

casper.com

99 0 All passing View →

Wix.com

wix.com

99 0 All passing View →

Wordpress.com

wordpress.com

99 0 All passing View →

Loom.com

loom.com

99 1 View →

Outdoorresearch.com

outdoorresearch.com

98 1 View →

Brooklinen.com

brooklinen.com

98 1 View →

Asana.com

asana.com

98 1 View →

Hubspot.com

hubspot.com

98 1 View →

Ghost.org

ghost.org

97 1 View →

Drinkolipop.com

drinkolipop.com

96 1 View →

Deathwishcoffee.com

deathwishcoffee.com

96 1 View →

Airtable.com

airtable.com

95 1 View →

Mailchimp.com

mailchimp.com

95 1 View →

Figma.com

figma.com

95 2 View →

Howardair.com

howardair.com

94 1 View →

Datadoghq.com

datadoghq.com

94 1 View →

Gitlab.com

gitlab.com

94 1 View →

Mural.co

mural.co

94 1 View →

Magicspoon.com

magicspoon.com

94 1 View →

Twilio.com

twilio.com

94 2 View →

Shopify.com

shopify.com

94 1 View →

Cotopaxi.com

cotopaxi.com

93 2 View →

Rothys.com

rothys.com

92 1 View →

Outerknown.com

outerknown.com

92 2 View →

Typeform.com

typeform.com

92 1 View →

Mejuri.com

mejuri.com

91 2 View →

Lakeviewdentalassociates.com

lakeviewdentalassociates.com

91 1 View →

Outdoorvoices.com

outdoorvoices.com

91 2 View →

Sendgrid.com

sendgrid.com

91 1 View →

Cloudflare.com

cloudflare.com

91 1 View →

Intercom.com

intercom.com

91 1 View →

Dentalsalon.com

dentalsalon.com

91 3 View →

Hootsuite.com

hootsuite.com

91 1 View →

Zapier.com

zapier.com

90 1 View →

Freshworks.com

freshworks.com

90 2 View →

Monday.com

monday.com

90 2 View →

Vuoriclothing.com

vuoriclothing.com

90 3 View →

Coloradolaw.net

coloradolaw.net

90 2 View →

Salesforce.com

salesforce.com

90 2 View →

Clickup.com

clickup.com

89 2 View →

360-dental.com

360-dental.com

89 1 View →

Squarespace.com

squarespace.com

89 2 View →

Slack.com

slack.com

89 2 View →

Thereformation.com

thereformation.com

88 2 View →

Parkerandsons.com

parkerandsons.com

88 2 View →

Applewoodfixit.com

applewoodfixit.com

88 2 View →

Notion.so

notion.so

87 2 View →

Brothersplumbing.com

brothersplumbing.com

87 3 View →

Awaytravel.com

awaytravel.com

87 2 View →

Docusign.com

docusign.com

87 3 View →

Radiantplumbing.com

radiantplumbing.com

86 2 View →

High5plumbing.com

high5plumbing.com

86 2 View →

Dollarshaveclub.com

dollarshaveclub.com

86 2 View →

Everlane.com

everlane.com

86 3 View →

Onequince.com

onequince.com

86 3 View →

Vercel.com

vercel.com

84 3 View →

Ridge.com

ridge.com

84 3 View →

Publicgoods.com

publicgoods.com

84 3 View →

Coopergreenteam.com

coopergreenteam.com

83 2 View →

Slackdavis.com

slackdavis.com

83 2 View →

Calendly.com

calendly.com

83 2 View →

Thrivemarket.com

thrivemarket.com

82 2 View →

Linear.app

linear.app

82 3 View →

Webflow.com

webflow.com

81 3 View →

Activecampaign.com

activecampaign.com

81 3 View →

Allbirds.com

allbirds.com

81 3 View →

Zoom.us

zoom.us

81 3 View →

Pipedrive.com

pipedrive.com

81 3 View →

Nativecos.com

nativecos.com

81 3 View →

Patagonia.com

patagonia.com

80 4 View →

Tippinghat.com

tippinghat.com

80 4 View →

Chubbiesshorts.com

chubbiesshorts.com

80 3 View →

Klaviyo.com

klaviyo.com

80 4 View →

Stripe.com

stripe.com

80 3 View →

Miro.com

miro.com

79 3 View →

Northwesterndentalgroup.com

northwesterndentalgroup.com

78 3 View →

Dropbox.com

dropbox.com

77 4 View →

Glossier.com

glossier.com

76 4 View →

Liquiddeath.com

liquiddeath.com

75 3 View →

Netlify.com

netlify.com

75 3 View →

Atproperties.com

atproperties.com

74 4 View →

Atlassian.com

atlassian.com

73 4 View →

Box.com

box.com

71 4 View →

Bombas.com

bombas.com

71 4 View →

Github.com

github.com

69 5 View →

Trello.com

trello.com

69 5 View →

Harrys.com

harrys.com

66 6 View →

Mvmt.com

mvmt.com

57 6 View →

Warbyparker.com

warbyparker.com

56 6 View →

Canva.com

canva.com

53 6 View →

Make.com

make.com

53 6 View →

Remax.com

remax.com

50 6 View →

Bairdwarner.com

bairdwarner.com

48 6 View →

Convertkit.com

convertkit.com

48 7 View →

Compass.com

compass.com

45 7 View →

Lernerandrowe.com

lernerandrowe.com

45 7 View →

Coldwellbanker.com

coldwellbanker.com

41 7 View →

Morelandproperties.com

morelandproperties.com

36 8 View →

Kw.com

kw.com

36 8 View →

Cherrycreekdental.com

cherrycreekdental.com

36 8 View →

Zendesk.com

zendesk.com

36 8 View →

Buffer.com

buffer.com

36 8 View →

Sothebysrealty.com

sothebysrealty.com

25 9 View →

Most recent audit captured 9 days ago. Re-run any from its detail page.

How to read the scoreboard

Score (0–100): weighted average of 12 technical-SEO checks — title tag, meta description, page speed, mobile friendly, HTTPS, Open Graph, canonical, robots.txt, sitemap, structured data, heading structure, image alt tags. 70+ is good, 40–69 fair, below 40 poor.

Failed: count of the 12 checks the site didn't pass. Even high-scoring sites usually miss 1–3 — partial credit per check is what produces the score.

Top failing checks: the three highest-priority misses, ordered by SEO impact. Missing HTTPS or a broken mobile experience outranks a missing alt-text issue.

Click any brand to see the full audit, including the recommendation for each failed check.

Looking for a different vertical?

Two cohort scoreboards run on the same 12 checks — 30 DTC ecommerce merchants (Everlane, Allbirds, Warby Parker, Glossier) and ~20 local SMB sites (home services, dental, law firms, real estate). Same sortable table, in-vertical proof.

Browse failures by SEO check

12 indexable pages, one per check, listing which sites fail vs pass. Useful when you're researching a specific issue.

Audit your own site

Free, no account, no credit card. 12 checks. Same engine that scored every site on this board.

Run a free audit