Per-check failure index
Missing Open Graph Tags
Without OG tags, every share to LinkedIn / Twitter / Slack / iMessage looks like a broken preview.
Audited
105
Failing
35
Passing
70
What this check looks for
Open Graph tags (og:title, og:description, og:image) control how a URL renders when shared on social platforms and in messaging apps. No tags means LinkedIn picks a random image, Twitter falls back to a tiny card, and the preview looks unfinished. Set og:image to a 1200x630 PNG, write a punchy og:title, and you get a card that looks like you meant it.
Quick take
Open Graph tags are the invisible 1200x630 image and 60-character headline that show up when your URL gets shared on LinkedIn, Twitter, Slack, iMessage, or Discord. Without them, the share preview pulls a random favicon and the first paragraph of body text. The result looks like a broken link. Roughly half the sites in this gallery ship pages with no OG tags at all. Every share is a wasted impression.
Why this matters
OG tags don't move Google rankings. They move click-through on every social and messaging surface, which is where most B2B URLs get their second life after the original publish. A polished card with a custom image and a punchy title gets shared more, clicked more, and bookmarked more. The data backs it: posts with custom OG images get 2.3x the click-through of posts that fall back to platform defaults (Buffer's 2021 share-card study, n=12,000 LinkedIn posts). Three tags do 90% of the work: og:title, og:description, and og:image.
How to fix it (3 steps)
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1
Set og:image to a 1200x630 PNG
1200x630 is the size LinkedIn, Facebook, Slack, and most other surfaces render full-bleed. Smaller images get pillar-boxed and look amateur. Larger images get downscaled and lose readability. Use PNG over JPG so logos and text edges stay sharp. Reference an absolute URL on the same domain. Relative paths break in some scrapers.
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2
Write og:title and og:description to be shared, not indexed
The og:title doesn't have to match the page title. Google reads the title tag; LinkedIn reads og:title. Write the version that earns the click in a feed scroll. Lead with a number or a claim, keep it under 60 characters so it doesn't truncate. og:description is the subtitle — make it a hook, not a summary.
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3
Validate before sharing publicly
Paste the URL into LinkedIn's Post Inspector (linkedin.com/post-inspector) and Meta's Sharing Debugger. They render the card the same way the feed will and flush any cached version when the tags change. Cached previews are why your update "didn't work." Re-run the debugger after every OG-tag edit.
Failing (35)
sorted by overall audit score (worst first)
Passing (70)
sorted by overall audit score (best first)
Other SEO checks in the gallery audit
- Missing Meta Description
- Missing or Weak Title Tag
- Slow Page Speed
- Not Mobile Friendly
- No HTTPS / Missing SSL
- Missing Canonical URL
- Missing or Misconfigured robots.txt
- Missing XML Sitemap
- Missing Structured Data
- No H1 or Multiple H1s
- Missing Image Alt Tags
See the full breakdown across every site on the SaaS SEO Scoreboard.
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