Per-check failure index
No H1 or Multiple H1s
One H1 per page — the H1 is your strongest on-page topic signal after the title tag.
Audited
75
Failing
22
Passing
53
What this check looks for
An H1 is the visible page heading. Most pages should have exactly one. Zero H1s leaves Google guessing what the page is about; multiple H1s split the signal. The fix is structural: pick the line that best summarizes the page, mark it as `<h1>`, and demote the others to h2/h3. Don't stuff keywords — the H1 should read like a sentence a human would write.
Quick take
An H1 is the page's headline. One sentence that tells Google and a human what they just landed on. Roughly half the gallery either ships zero H1s or ships two. The fix is a tagging change, not new copy.
Why this matters
After the title tag, the H1 is the strongest on-page topic signal Google reads. Zero H1s leaves Google guessing from body text and nav copy. Multiple H1s fragment the signal — Google picks one, sometimes the wrong one. Most templates ship with both the site title and the post title in <h1> tags by default. If you've never touched the layout, you probably have two and didn't know it. The fix isn't writing more. It's tagging the line that's already on the page.
How to fix it (3 steps)
-
1
Pick the line that summarizes the page
Read the page and ask: if you could keep one sentence, what would it be? That's your H1. Someone who opens the URL with no other context should understand what the page is from that line alone.
-
2
Demote the rest to H2 and H3
Section headings on the page are H2s. Sub-sections are H3s. Skipping levels (H1 jumping straight to H4) confuses screen readers and gives Google a fragmented outline. Build it like a table of contents and nest in order.
-
3
Don't keyword-stuff
"Best Cheap Affordable Free SEO Audit Tools 2026" reads like spam and converts worse than a sentence a human would write. The H1 is human-facing copy first, search-engine signal second. Pick the line a person would actually say out loud.
How-to-fix guide
How to Fix a Missing or Duplicate H1
Step-by-step fix with HowTo schema. ~5 min read.
Failing (22)
sorted by overall audit score (worst first)
Passing (53)
sorted by overall audit score (best first)
Other SEO checks in the gallery audit
- Missing Meta Description
- Missing or Weak Title Tag
- Slow Page Speed
- Not Mobile Friendly
- No HTTPS / Missing SSL
- Missing Open Graph Tags
- Missing Canonical URL
- Missing or Misconfigured robots.txt
- Missing XML Sitemap
- Missing Structured Data
- Missing Image Alt Tags
See the full breakdown across every site on the SaaS SEO Scoreboard.
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